Circle talks at ERPEC 2013

Circle's Chairman Robert Onion is presenting at the ERPEC event in Nice in April. He will be presenting a case study in the effectiveness of integrating brand and design into a 20 year business strategy by Emarat, a leading petrol retailer in the UAE. Tracking the brands history since 1996, Robert will describe the evolution of the Emarat non-fuel brand portfolio, from auto services to a franchise coffee offer. The presentation will demonstrate how fuel retailers can utilise branding and design alongside clear business strategy to create profitable businesses to supplement dwindling fuel revenues and create loyal customers.

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