Cows on the forecourt

We all know that customers are much more loyal to convenience store and food to go brands than fuel. I saw this recently in Germany and loved the warmth and life this brought to a grey, snowy forecourt. Marche , a swiss restaurant brand has a premium feeling and had a well designed food concession in the convenience store I visited. From a great fresh bakery display to fresh salads you actually wanted to eat and herbal teas, this cow epitomised a great experience and an attention to detail that grabbed you from the moment you stepped out of your car.

Claire Livesey

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Tags: forecourt,