At your service
What makes great customer service

However good your product, if you don’t provide the customer service to match it, sooner or later your brand reputation is going to suffer.

Everyone talks about great customer service, but comparatively few brands actually deliver it. A remarkable number of brands struggle to get even the basics right – polite staff, available to customers who need them, with enough training to be able to answer the most common questions.

Here are some of Jamie Cardoo, Circle Account Directors, favourite examples of great service experiences – plus a warning that even the best can fall flat on their faces if they don’t pay attention.

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