The A-Z of petrol retailing
A guide to all things petrol

This guide is a distillation of knowledge we've gained over the years, and addresses some of the key issues in creating a successful petrol retail brand.

The world of petrol retailing is in a state of flux. There's greater emphasis than ever on joint ventures between oil companies and traditional retailers, and a tighter focus on environmental issues. Meanwhile branding and design are becoming increasingly important the world over. Circle has a strong interest in petrol retail branding, and over 20 years' experience in the market, both in Europe and the Middle East. There are few brand projects that so neatly combine all facets of two and three dimensional design, including product design and architecture. And as petrol retailing evolves, the challenges keep on coming.

If you would like a free copy of the A-Z of petrol retail, or if you'd like to know more about how we can help your organisation, email us at or phone us on +44 (0)20 7251 4687.

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