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Carsley Group

Top 50 independent Carsley Group asked Circle to come up with a range of innovative design concepts for their site at Wyboston. Our brief was to create something different, unique and with 'wow-factor'. A site that would 'turn heads'. The site was due to undergo major refurbishment, so we looked at the project as a blank canvas. Our design concepts explored unique canopy shapes, materials, colour and illumination but the idea that proved most appealing was to create a zig-zag, concertina double canopy. The design challenges the typical flat canopy profile and provides dramatic contrast to the surrounding flat landscape.

Mark Carsley says: “We are delighted with the finished design - the shape of the canopy is especially effective at night time, and has certainly caused a lot of interest. The mix of services on our Wyboston site, combined with the eye catching forecourt design, is really helping to get us noticed and sales are already well ahead of forecast.”