Circle
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Al Maha

Al Maha is a leading fuel retailer in Oman offering both commercial and retail sales. Trusted as a local Omani company and with the largest network of retail sites across the Sultanate, Al Maha asked Circle to develop their brand to support an evolution of their retail offer. Despite many sites being less than ten years old, the existing retail identity looks uninviting and tired. Coupled with increasing competition from other retailers and a need to develop non-fuel revenues, Circle worked closely with Al Maha to create a modular retail identity that is true to their Omani heritage but reflects the modern aspirations of the fast-developing country. From developing a new build scheme to practical retrofit solutions for the existing network, Circle created a fresh and effective new design scheme and communications tools to promote the new evolved offer.

Sasco

A fresh brand evolution and dramatic new retail vision for a leading auto service brand in Saudi Arabia.

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Al Maha

A flexible set of marketing tools for the Omani retailer to be able to compete effectively in all B2B and B2C communication.

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Allied

A new identity for Allied Oil who where looking to create something bold & different for the Ghanian market.

See work