Circle
Alwan

Alwan

Alwan is a new convenience store offer for Saudi Arabia on the petrol forecourts of Saudi Fuel sites. Meaning 'colourful', the name reflects the store's aim of providing consumers with a great range of on-the-go fresh food, drinks, snacks and groceries. Circle designed the brand identity for the store to complement the main retail fuel brand, yet at the same time stand apart, with a distinct graphic style inspired by pebbles at the bottom of an oasis. The new convenience offer includes an in-store bakery and eating area, an area for third-party fast food partners, easy access merchandising systems and spaces to display promotions. The store architecture is modular and designed to flex to different site locations, and the interior design includes all of the detail for shopfitters: materials, lighting and finishes specifications. The graphics system communicates the brand in-store, gives clear customer navigation and provides tools for marketing the stores through advertising and promotions.

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