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Freshplus is the third generation of convenience store designed for Emarat to tap into the rapidly growing need for fresh food and groceries in strategic locations throughout the UAE. Freshplus stores are designed and fitted to offer shoppers a bright and lively shopping experience that is focused on their convenience. With the inclusion of the in-store Café Arabicca and Bakeria, customers have a range of choices - grabbing a lunchtime snack, picking up the evening essentials for preparing a family meal, or sitting in and relaxing with a coffee and pastry. The success of Freshplus can be seen in the proliferation of Freshplus sites and the rush among investors to sign up to franchise the brand.


A one-stop shop to cater for the changing needs of the Kuwaiti consumers.

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An in-store bakery offer designed for Emarat and now a successful independent franchise.

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Good Company

A premium local store brand attracting affluent shoppers in downtown business and residential areas across the UAE.

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