Circle
Emarat Plus
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Emarat Plus

As part of our strategic work with Emarat's brand portfolio, Circle has provided the creative force behind the development of Emarat Plus, giving Emarat a focused revenue stream outside of fuel retailing. By creating a 'softer' interior design, Emarat Plus has provided customers with an environment to escape the fast-paced atmosphere of Dubai for a few minutes. Following in-depth research, the layout was refreshed to maximise store utilisation. A series of forecourt and window advertisements now draws people out of their cars and into the stores, a challenge in the high temperatures of Dubai. With increased footfall, higher consumer spend and a sales increase of 30%, Emarat Plus has proven to be the leader in forecourt convenience retailing in Dubai.

Bakeria

An in-store bakery offer designed for Emarat and now a successful independent franchise.

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ONE

A one-stop shop to cater for the changing needs of the Kuwaiti consumers.

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Café Arabicca

An in-house coffee brand for Emarat has taken on the big players and won.

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