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Sasco Palm

As part of a wider brand evolution for Saudi fuel and auto service brand Sasco, Circle created the Palm brand for Sasco’s convenience store. Sasco Palm will be the lead brand applied to ‘rest sites’ - sites in the network that do not offer fuel. The new stores feature light, fresh interiors giving them a cool and spacious feel with clear zoning and vibrant brand graphics bringing life to brand proposition ‘Refreshing reasons to stop’. The in-store Palm Café offers fresh coffee and food-to-go to customers taking a break from their journey.

Emarat Plus

An attractive Emarat convenience store designed to draw fuel buyers out of their cars.

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Good Company

A premium local store brand attracting affluent shoppers in downtown business and residential areas across the UAE.

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A third generation of convenience store designed for fuel retailer Emarat to tap into the fresh food and groceries market.

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