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Fasttrack is a joint venture project between leading UAE fuel retailer Emarat and World Automotive Group. Introduced in 2004 at selected Emarat locations, the Circle-created brand offers a new concept in vehicle servicing - a trustworthy one stop shop for the relatively fast and simple services most commonly required by motorists. Circle designed every aspect of the Fasttrack brand, from naming and identity to interiors and store design. The interiors are modular so as to enable Emarat to roll the concept out across key locations in the UAE, from forecourts to stand-alone locations.


A 'club-class' one-stop shop vehicle registration service for UAE motorists.

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Emarat Plus

An attractive Emarat convenience store designed to draw fuel buyers out of their cars.

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Gulf Fuel

Branding for a new lubricant retail brand 'ULTIMO GT' that has distinct consumer friendly appeal for the UK market.

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