Circle
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Allied

Allied Oil wanted to build on the equity of their strong name and distinctive colour palette (red and yellow) whilst modernising and improving their image to help support business growth. They have clearly defined values and a strong customer service ethic that sets them apart from competitors but the design and messages communicated to customers did not live up to the standards of international competitors. Circle delivered an invigorated brand identity, stationery, corporate communications and promotional tools in order to help Allied compete more effectively.

Emarat

Building a winning portfolio of brands for the leading UAE fuel network.

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Tas-helat

Sahel, a new modern customer-focused fuel retail brand in Saudi Arabia.

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Allied

A refreshed retail environment that is distinctive, modern and rivals the quality of international competitors in Ghana.

See work