Circle
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Tas-helat

As a fresh new brand in Saudi Arabia, Sahel has to communicate its offer and brand to many different stakeholders. A corporate website www.tas-helat.com was created to launch the new brand, and an entire system of retail brand communications was developed by Circle to feature on forecourts as the brand was rolled out. Using the simple core idea and the brand toolkit created by Circle, the Sahel marketing department have applied the brand consistently and effectively on and off-line.

Al Maha

A flexible set of marketing tools for the Omani retailer to be able to compete effectively in all B2B and B2C communication.

See work

Freshplus

A third generation of convenience store designed for fuel retailer Emarat to tap into the fresh food and groceries market.

See work

Tas-helat

Sahel, a new modern customer-focused fuel retail brand in Saudi Arabia.

See work