Circle
Food to go

Food to go

'Food to go' is a retail offer where customers are especially influenced by brand, so it's important to get it right. For many people, stopping to pick up a fresh coffee or a snack is part of their daily routine, and they remain loyal to preferred suppliers, sometimes even travelling out of their way to reach them. Circle is experienced in creating successful food-to-go brands, from positioning and naming through to identity and interior design of bespoke in-store concessions or stand-alone kiosks. Building an in-house food-to-go brand requires more investment than bringing in a third party, but allows retailers to deliver a unique - and higher margin - experience for customers, as well as creating potential for franchise opportunities. Circle also provides consultancy on how best to work with established third party food-to-go brands such as McDonald's or Subway in order to drive traffic and benefit from an established name.