Circle
Brand management

Brand management

Successful launch and rollout of any brand require a thorough approach to ensure that the initial investment in its creation is not wasted. First and foremost you need your staff to understand it properly - not only in terms of visual identity, but also how it impacts on their behaviour. Your brand should shape the whole customer experience, from how the phones are answered to the people you recruit and the service they offer, so an effective internal launch is crucial. Circle has considerable expertise in helping clients plan impactful brand launches and streamlined implementations. We create a range of brand management tools - internal workshops, brand books, identity guidelines and online brand management centres - to make sure that your implementation goes smoothly and your staff fully understand what the brand entails. Finally, we undertake regular advice sessions and audits so that internal brand managers can benefit from our experience in their day-to-day management of the brand.